Author, speaker, ENTREPRENEUR, Coach, and Consultant
So today I am following up to my previous topic of Personal Productivity. On my last blog, we discussed the impact that a 1% improvement, each day, over an extended period of time can yield with your results, due to the compounding effect that this daily effort provides. Now we are going to contrast that, for those of you who are looking to make major impact in a relatively short amount of time.
Different coaches have different names for such a level of effort, and to be clear this is not for the faint of heart, because it requires a great deal of effort. However, sometimes this is exactly what is necessary to break through that recent roadblock, to get that project off the ground, or to kick-start your project to get it back on track. Either way, the return from such a level of effort can have a significant impact.
Grant Cardone calls this the 10X Rule, he even has a book of the same title, Tony Robbins calls it taking Massive Action, but rest assured there is a legitimate purpose for acknowledging this level of effort. At the company I worked at for over 10 years as a sales leader, we had a similar reference that we used which was Maximum Effort, versus Discretionary Effort. Discretionary Effort would more likely be commensurate to the 1% discussion in the last blog, where Maximum Effort would be more closely associated to the concept we are discussing today.
In our Max vs. Discretionary Effort, we suggested that you can only sustain Maximum Effort for a short period of time, such as over a few days, weeks, or even potentially a few months. Where Discretionary Effort is more sustainable over an extended period of time. It’s the level of effort that you display day in and day out that is above and beyond what most people might be willing to execute. However, it is far from everything you have, because logically you just can’t sustain that tempo and pace for that long.
This concept of giving everything you have is an absolute necessity to be able to accomplish exceptional things in your life and to achieve the level of success you may be pursuing. One of 10 Steps to Effective Goal Setting that I speak to is recognizing roadblocks, challenges, hurdles, and obstacles that may detract you from achieving your goals. This is imperative for a couple of reasons. Specifically, by knowing that you may encounter a particular challenge before crossing that barrier, mentally prepares you so that you have had time to prepare for the inevitable setback. And, ideally, come up with a way to work through the challenge.
Additionally, you can also prepare for times when you will most certainly have to apply Maximum Effort to achieve the progress on your project to get past that next obstacle or setback. Personally, I consider myself someone with a relatively high level of constitution. Someone who can put up with less than
desirable circumstances for extended periods of time to accomplish an objective. It is not an enviable situation, but I have generally found that my ability to push through things that others would struggle with give me a significant edge.
Achieving success is not a competition against others, it’s often a competition against yourself, and I find that the more I push and challenge myself, the more I can endure. I have done this most of my life and consequently, I have accomplished much more than many others I know with similar skills and attributes. I once heard Lance Armstrong shared a philosophy about competing in all the bike races he won in his career. He had a concept that he loved training or even racing in the most undesirable circumstances, because he was quite certain that most of his competition would not train as hard in the inclement weather or that on race day they would concede sooner, allowing themselves to excuse away the under-performance to inclement circumstances.
I too felt this way when I trained for most of my kickboxing career. While I was in the gym, I would push myself to the point of borderline collapsing, telling myself that if I was willing to push myself to such a level, then I would be that much more prepared for how far my competition would challenge me. Often, my logic was met with weird stares and nervous laughs, they didn’t get it and consequently, they often didn’t fare as well as those of us who pushed ourselves like mad men.
Let me tie this blog up with some suggestions on what this Maximum Effort, 10X, or Massive Action concept looks like when trying to achieve a goal. My mentor Jack Canfield when he wrote “Chicken Soup for the Soul”, he made a conscious effort every day to do 5 things each day for 18 months to market that book and drive sales results to reach the level of success that he and his partner intended to achieve. Following suit to that, Tom Corley a friend of mine who wrote “Rich Habits” and a previous Mastermind partner, following Jack’s coaching did, and continues to do to this day, something quite similar and with his aggressive marketing and self-promotion he has been able to sells tens of thousands of his books.
When I read Grant Cardone’s book “10X”, he too referenced aggressive marketing tactics to achieve levels of success that most people told him was unattainable. Whether it was guerilla marketing efforts, aggressive tactics to secure favorable terms, or simply not allowing himself to accept anything less than everything he wanted, he was committed to seeing things through to his ultimate goals. So, as you plan to achieve your goal and decide that you will likely need to do “X”, whatever that is for your goal, be prepared to go to “10X” to get through the toughest circumstances.
Whether it’s a weight loss goal, to start a new business, get that next promotion, or find the man or woman of your dreams, understand that you will need to consider going well above and beyond what you first thought. Knowing this alone will give you a huge advantage over someone else who is not prepared with this insight, and as I mentioned, preparing for this inevitable situation both mentally as well as tactically with a plan to overcome those obstacles will help keep you on track and moving forward!
Best of Luck!
Eric Whitmoyer: Entrepreneur, Consultant, Speaker, Coach and Author
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